Workflows: Automate every process
↑ Processes run without your intervention
Lead fills form → Automatic: assign to sales rep, Slack notification, welcome email, follow-up task. If/then logic, delays, multiple branches.
Sequences: Sales automation
↑ Follow-ups that never get forgotten
Enroll lead → Automatic series of personalized emails and tasks. Pause on reply. A/B testing. Reporting on open/click/reply rates.
Lead Scoring: Prioritize correctly
↑ Sales works with hottest leads
Points for actions: pricing page visit (+10), ebook download (+5), email open (+2). Negative scoring for inactivity. Hot leads visible immediately.
Custom Properties & Objects: Data your way
↑ HubSpot reflects your business
Industry, company size, product interest, contract value - whatever you need. Custom objects for projects, subscriptions, tickets. Your business model in HubSpot.
Integrations: Connect everything
↑ One ecosystem, not islands
HubSpot ↔ Slack, Google, Stripe, Shopify, Typeform, Calendly, Zoom and 500+ apps. Two-way sync. Data flows automatically.
Reports & Dashboards: Real-time insights
↑ Data-driven decisions
Pipeline value, conversion rates, sales activity, marketing ROI - all automatic. Custom reports, scheduled delivery, executive dashboards.
Marketing Hub: Campaigns on autopilot
↑ Marketing automation from one place
Email campaigns, landing pages, forms, CTAs, social media scheduling. A/B testing. Attribution reporting. Marketing and Sales aligned.
Service Hub: Support automation
↑ Better support, less effort
Tickets, knowledge base, customer feedback, chatbots. SLA tracking. Automatic routing. Customer satisfaction surveys.
Operations Hub: Data quality
↑ Clean data = accurate decisions
Duplicate management, data sync, programmable automation. Webhook triggers, custom coded actions. Enterprise-grade data operations.