Smart Lead Capture: From every channel in one place
↑ Single source of truth for all leads
Website forms, landing pages, LinkedIn, ads, chatbot - all leads automatically in CRM. Enriched with company data, social profiles. Deduplicated. No lead gets lost.
AI Lead Scoring: Know which are hot
↑ Sales works only with ready-to-buy leads
AI analyzes: demographics, firmographics, behavior (page views, email engagement, content downloads). Every lead gets a score. Hot leads → instant notification. Cold → nurture sequence.
Automated Qualification: From MQL to SQL without calls
↑ Sales calls only with pre-qualified leads
Chatbot or form asks qualifying questions: budget, timeline, authority, need. Answers determine score and next step. Qualified? → Sales. Not ready? → Nurture. Disqualified? → Archive.
Lead Nurturing Sequences: Educate until ready
↑ Leads warm up automatically
Cold lead enters → Welcome sequence. Shows interest → Education sequence. Visits pricing → Sales sequence. Personalized by industry, role, behavior. Conversion rate +40%.
Lead Routing: Right rep, instantly
↑ Speed-to-lead = higher close rate
New qualified lead → automatically assigned to right sales rep. By territory, industry, deal size, round-robin. Instant notification. Response time from hours → minutes.
Lead Enrichment: Full profile automatically
↑ Personalized outreach from the start
Only have email? Automatically add: company, size, industry, revenue, technologies, LinkedIn, phone. Sales knows everything before first contact. Better preparation = better conversations.
Intent Signals: Know when they're ready
↑ Reach out at the right moment
Visits pricing page 3 times? Intent signal. Downloads case study + visits contact? High intent. Mentions competitor? Opportunity. Real-time alerts for sales on buying signals.
Re-engagement Campaigns: Wake up cold leads
↑ Second chances automatically
Lead doesn't respond 30 days? Re-engagement sequence. New content? Re-target inactive leads. Lost deal? Automated win-back after 3 months. No lead is truly dead.
Lead Analytics: Pipeline visibility
↑ Invest in channels that work
Lead sources performance, conversion rates by stage, time-to-close, lead velocity. Know what's working. Optimize spend. Predict pipeline. Data-driven lead gen.