Action Guide

Lead Generation for Accounting Firms

Marketing strategies to attract business clients (B2B).

1 min read
Actionable
Step-by-Step
Lucas Arlot
Written by
Lucas Arlot
Automation Expert & Founder

B2B Marketing for Accountants

Accounting services are sold on trust. Therefore, your marketing must demonstrate expertise.

Where are the clients?

  1. LinkedIn: Find CEOs of newly incorporated companies.
  2. Google My Business: Optimize for local searches (“accountant Sofia”).
  3. Webinars: Host online events on “Tax Changes 2025”.
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FAQ

Marketing FAQs

Client acquisition

01
Google or Facebook?
For accounting, Google is usually more effective because it captures intent.

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