Written by
Lucas Arlot
Automation Expert & Founder
Leads on Autopilot
Lead generation is not magic, it’s math. If you know how much it costs to acquire a client and how much you earn from a deal, you can scale your business indefinitely.
Key Channels:
- Facebook & Instagram: Great for visual presentation of properties and interest targeting.
- Google Search: Captures people actively searching right now (e.g. “apartments sofia”).
- LinkedIn: Suitable for commercial real estate and B2B partnerships.
Lead Magnets
Offer something free (like a guide, property valuation, or checklist) in exchange for the potential client’s contact details. This is the most effective way to collect leads.